"A wine can't exist without a vineyard and a vineyard without a land. "Adopt a vineyard in Valtellina” is a love story with the land, with the wisdom coming from the earth, in the respect of agriculture labour and tradition. Not only is our wine good to drink but it’s also food for thought; it was born out of the respect towards the environment, it is rich in personality and supports an agriculture more and more respectful of the environment."
The project “Adopt a vineyard in Valtellina” stems from the desire of private individuals united by the common ambition to make a concrete gesture of environmental and socio-economic awareness and sensitivity towards the potentialities of Valtellina territory. This initiative aims at reinforcing the link between the productive-agricultural context and the hotel and tourist sector, with a positive impact on the consumer in terms of image and requalification of the supply chain.
In particular, the project of a symbolic “adoption” of a vineyard relies on the cooperative and constructive spirit of a local entrepreneur tightly connected to the region, from the tourist and hospitality point of view. These winemakers will be in charge of actively protecting and enhancing the cultivation of a small vineyard and of promoting the project by selling its wine. They will commit to giving consistency to their job by working on their vineyard, confident that their grapes will certainly be commercialized, overcoming in such way the commercial insecurity and precariousness. The producer-wine maker is the bridge between these two figures, providing his/her consultancy and oenology knowledge in order to develop the final product.
As we can see “Adopt a vineyard in Valtellina” is a positive and tangible example of chain supply and networking showing how tourism, land safeguard and the promotion of local products can coexist and at the same time they may strengthen each other.
In addition, this project shows a long-term goal: a concrete plan to target contemporary issues and enhance development and innovation, for the benefit of the territory and the whole viniculture community. Among the main goals of this initiative we can find:
- strengthening and promoting mountain agriculture;
- preserving highly worthy wine production;
- safeguarding local knowledge and techniques belonging to the so significant “immaterial heritage” for Valtellina.
This project has been made possible by the kind collaboration of Abele Branchi, Alessio Magi, Piali Emanuela, Giuseppe Bonseri, Paolo Camozzi, Giacomo Mojoli, Mario Saligari and Marco Rocca.